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I Hope This Email Finds You Well

How and why I infuriated corporate by changing my email signature.

I work at a creative agency called MullenLowe, and for the last two years, I’ve been discretely changing my email signature.

Here’s why:

We get to do the cool stuff and bang out the lame stuff from Starbucks.

But I’m not a copywriter’s copywriter. I don’t have a movie script. I never wanted to write a Great American Novel. I’m not obsessed with France, or beaches, or French beaches. And unless the manifestos are communist, I don’t think people should bother reading them.

Second, we take ourselves too seriously. If I can make one person chuckle in our dimly lit, poorly ventilated, beige-painted Boston office, in the dead of winter, at 3:30 pm sundown — that’s better than any advertising headline. Except for the one I wrote two months ago, that one was pretty damn good.

Life is a chain — not an email chain — though maybe something uncomfortably close to one. Our survival and wellbeing are interdependent. If an email interrupts the siege of working from 9 to 9, then, I hope this email finds you well.

Kind Regards,

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Thank you for reading.

If you want to talk business or chinwag, you can find me on LinkedIn and Twitter. In addition to copywriting, I’m the founder of a gaming incubator at the MullenLowe Group called Questing, the owner of the analog game company Explorers, and a consummate nerd everywhere else.

Until next time,
Clayton Notestine

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